Viewers to Decide America's Best and Worst Commercials During 'The Big Game' on February 1, 2004.

Viewers to Decide America's Best and Worst Commercials During 'The Big Game' on February 1, 2004.

ADBOWL® Is Launched for the Professional Football Championship; Research Indicates 2 Out of 5 Viewers Tune in for the Commercials

ALBUQUERQUE, N.M., Jan. 20 /PRNewswire/ - McKee Wallwork Henderson, one of the nation's fastest growing advertising agencies, announces ADBOWL® IV, the real-time, interactive advertising ranking system for consumers. Powered by FatCow Web Hosting, the Southwest's largest hosting provider, the ADBOWL will debut during the championship football game on February 1. Viewers can judge the commercials by casting votes for their favorite ads on ADBOWL.com. America's favorite commercials will be announced at the end of the game.

"The commercials have become a competition unto itself and are now as much anticipated as the big game. As a pop-culture phenomenon, they are the most talked about ads of the year. Everyone has a favorite," said Steve McKee, president of McKee Wallwork Henderson. "The ADBOWL is an accurate analysis of commercials during the championship football game because the winners and losers are selected by the viewers, fans, and advertising professionals alike." According to a survey of 500 Americans conducted by InsightExpress, a marketing research firm affiliated with IPG, two out of every five people who will watch the Super Bowl tune in for the commercials

To vote for their favorite commercials, viewers are recommended to go to ADBOWL.com to pre-register. The technology provides a real-time interactive experience synchronized with the TV which allows viewers to rate the ads on a scale between one and five, with 5 being a "Touchdown," 4 "Field Goal," 3 "First Down," 2 "Punt" and 1 being a "Fumble."

ADBOWL.com will be live one-hour before kickoff. Fans can begin voting at the start of the football game once the first commercials air. In anticipation of high voter volume, the website infrastructure has been enhanced to accommodate increased traffic during the game. "FatCow's hosting infrastructure is ready for the increase in traffic to ADBOWL.com," said Peter Zeismann, director of marketing for FatCow.

Last year ADBOWL received more than 167,000 votes with Fed Ex's "Castaway" commercial winning first place. It was followed by Budweiser's "Clydesdale Instant Replay" ad, and Reebok's "Terry Tate Office Linebacker" commercial received third place honors.

About McKee Wallwork Henderson

McKee Wallwork Henderson, based in New Mexico, is one of the nation's fastest growing advertising agencies. As a full-service agency, the company specializes in working with companies that have experienced fast growth. Whether it's raising awareness, launching a new product, seizing market share or securing investment capital, McKee Wallwork Henderson understands and solves the unique marketing challenges growth companies face.

About FatCow Web Hosting

Founded in 1998, FatCow Web Hosting, the Southwest's largest hosting provider, is a privately-held New Mexico-based company providing web hosting for small to medium-sized businesses and individuals looking for affordable, service oriented web hosting. With a strong commitment to customer service and a technical infrastructure that rivals that of most large hosting companies, FatCow has grown to host over 18,000 domains for customers in 90 countries. FatCow can be found online at www.fatcow.com.

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