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NBC's
'The Apprentice' Encounters the Madison Avenue Advertising Jungle And
the World of Private Jets When Episode Two Premieres January 15, 2004.
*Please Note: This Episode Was Originally Scheduled to Air January 14. It Will Now Air January 15 After 'Friends' From 8:30-9:30PM ET. Episode One Will Repeat January 14 at 8:00PM ET. NEW YORK, Jan. 14 /PRNewswire/ - Now that "The Apprentice" contestants have tackled the basics of lemonade sales, in episode two Donald Trump sends them to Madison Avenue, the heart of the advertising industry. The men's and women's teams are sent to the multi-billion dollar advertising agency Deutsch Inc. where Donald Trump introduces them to advertising icon Donny Deutsch. Their task -- to create a 30 second television commercial and a print ad campaign showcasing the Marquis Jet Card, a jet card that provides access to the NetJets fleet. The twist -- they have two days to do it. At the end of the task, each team must present their ideas to Donny Deutsch and his creative team. The winning team will have a lavish reward provided by Marquis Jet and NetJets and the losing team faces Trump in the climactic boardroom showdown. "I'm thrilled that Donald Trump and Mark Burnett chose to showcase Deutsch Inc in the second episode of 'The Apprentice'," said Donny Deutsch, Chairman and CEO of Deutsch Inc. "Utilizing all of our resources, each team delivered dynamic integrated campaigns and presentations that were drastically different but equally impressive. I was impressed with the charisma and smarts of the contestants, their tenacity and sheer desire to win was evident, making it an incredibly tense program." "We're delighted to have been selected by Mark Burnett and his team to be part of what is certainly one of the most unique reality programs on television," said Marquis Jet CEO Bill Allard. "Participating with the contestants as they worked on the ad campaigns for The Marquis Jet Card was rewarding as well as highly enjoyable. We're happy that Marquis Jet's innovative business model and creativity in the most exciting consumer space; private aviation, was able to provide for an entertaining program." "When the producers approached Marquis Jet, we were particularly excited to brainstorm and create this concept with them," said Ken Austin, Marquis Jet Executive Vice President and Chief Marketing and Business Development Officer. "Given the fact Marquis Jet does not have an ad agency, the task will be real life and applicable if the winning concept fits our brand image. The Marquis Jet Card has taken private aviation to new heights. Now, we are doing the same for free product placement." Marquis Jet is the global leader in hourly private jet cards, starting in increments of 25 hours. Through its exclusive alliance with NetJets, A Berkshire Hathaway Company, Marquis Jet provides the convenience, quality and safety of the world's premier fractional aircraft ownership program. The card is available throughout North America and Europe, catering to businesses and individuals that fly between 25 and 50 hours annually and desire access to the world's best fleet and service. For additional information, visit the Company's website at marquisjet.com or call 1-866-JET-1400. Deutsch Inc. logs an estimated $2.6 billion in capitalized billings and is a full-service integrated marketing and communications company. Part of the Interpublic Group of Companies (IPG), Deutsch works with blue-chip clients including Mitsubishi Motors North America, Revlon, DIRECTV, Coors, Monster, Snapple, Novartis, Bank of America, MCI and Tommy Hilfiger. Deutsch offers clients an array of services including advertising, direct marketing (directDeutsch), Interactive (iDeutsch), design (designDeutsch) and public relations, promotions, and events (Deutsch PR Promo Plus). Deutsch has offices in New York, Los Angeles, Chicago and Toronto. The Jan. 8 premiere of "The Apprentice" scored the highest adult 18-49 rating and overall viewer total for any preview or premiere of any new television series in the past year, according to in-home viewing figures from Nielsen Media Research. From 8:37-9:59 p.m. ET, "The Apprentice" (9.1 rating, 22 share among adults 18-49, 18.5 million viewers overall) achieved the highest new series preview/premiere numbers since the debut of "Joe Millionaire" on Jan. 6, 2003. The Jan. 8 telecast of "The Apprentice" outperformed NBC's 18-49 time-period average this season by 47 percent (9.1 versus 6.2), generating NBC's highest rating in the time period since premiere week. NBC Research estimates that 27.8 million viewers watched all or some of "The Apprentice" that night. MEN: "VERSACORP": Jason Curis, Bowie Hogg, Kwame Jackson, Troy McClain, Bill Rancic, Sam Solovey, Nick Warnock (M.D. David Gould was fired in Episode One) WOMEN: "PROTEGE": Heidi Bressler, Katrina Campins, Jessie Conners, Kristi Frank, Amy Henry, Tammy Lee, Omarosa Manigault Stallworth, Ereka Vetrini "The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett and Donald Trump are executive producers. Burnett is represented by Conrad Riggs who will also serve as a producer on the project. |
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