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Blockbuster and DreamWorks Team Up in a Groundbreaking Promotion for 'Spirit: Stallion of the Cimarron'
DALLAS, May 14 /PRNewswire-FirstCall/ -- In the first promotion of its kind between Blockbuster (NYSE: BBI) and a major studio, Blockbuster management has joined forces with DreamWorks to support the theatrical release of the studio's new animated adventure "Spirit: Stallion of the Cimarron." The film opens in theatres nationwide on May 24, 2002.
Participating Blockbuster stores will offer one free child's ticket to
"Spirit: Stallion of the Cimarron" with every paid movie rental
or purchase of a $10 Blockbuster GiftCard May 20 to June 17, or while
supplies last.
Curt Andrews, Blockbuster senior vice president, chief of marketing, North
American stores and creative services, said, "When we saw 'Spirit:
Stallion of the Cimarron,' we immediately knew that this was the perfect
family film to kick off a new kind of promotion. We are also delighted
to be partnering with the team at DreamWorks to help introduce this special
film to audiences. Blockbuster recognizes the value of promoting the theatrical
release of this film, which we believe will translate into store traffic
during the promotion, as well as sales and rentals of 'Spirit: Stallion
of the Cimarron' when it is released on VHS and DVD home video. It's a
win-win for both Blockbuster and DreamWorks."
Blockbuster will support the theatrical opening of the film with a multi-level
marketing support including:
One free child's ticket to "Spirit: Stallion of the Cimarron"
with
every paid movie rental or purchase of a $10 Blockbuster GiftCard at
participating Blockbuster stores.
A 30-second television spot.
Web site promotion, including link to official "Spirit: Stallion
of
the Cimarron" theatrical site.
"Spirit: Stallion of the Cimarron" theatrical trailers on the
Blockbuster TV monitors.
"Spirit" themed in-store displays.
In-store sales of five exclusive licensed goods, including play sets,
a plush, horse characters with bendable legs and small bean bag
horses with sound.
Direct mail.
Anne Globe, DreamWorks head of consumer products marketing and promotions, stated, "This is an exciting new promotion that we are sure will create anticipation for our summer family event movie "Spirit: Stallion of the Cimarron." Blockbuster has been a longtime partner for DreamWorks' home video product, and we are thrilled to be expanding that partnership."
"Spirit: Stallion of the Cimarron" follows the adventures of
a wild and rambunctious mustang stallion as he journeys across the American
frontier on his way to becoming one of the greatest unsung heroes of the
Old West. Matt Damon provides first-person narration for the title character
of the movie, which also features music by Academy Award(R)-winning composer
Hans Zimmer ("The Lion King"), and songs by Grammy winner Bryan
Adams.
DreamWorks SKG was formed in October, 1994, by its three principal partners
-- Steven Spielberg, Jeffrey Katzenberg and David Geffen -- to produce
live-action motion pictures; animated feature films; network and cable
television programming; home video entertainment; records; books; toys;
and consumer products.
Blockbuster Inc. is a publicly traded subsidiary of Viacom Inc. (NYSE:
VIA) (NYSE: VIA.B) and is the world's leading renter of videos, DVDs and
video games with more than 8,000 stores throughout the Americas, Europe,
Asia and Australia. The company may be accessed internationally at blockbuster.com
. Viacom is the No. 1 platform in the world for advertisers, with preeminent
positions in broadcast and cable television, radio, outdoor advertising
and online. With programming that appeals to audiences in every demographic
category across virtually all media, Viacom is a leader in the creation,
promotion and distribution of entertainment, news, sports and music.
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